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- 20 November 2014 00:00
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- Last Modified: 21 November 2014 03:34
Over 200 delegates attended this year's BHFNC annual conference titled ‘Creative partnerships: Promoting physical activity by stealth’.
The conference took place on Thursday 20th November at the Heritage Motor Centre, Warwickshire, and explored the concept of stealth interventions and how the latest research, theory and practice can be applied to the promotion of physical activity.
Stealth interventions aim to piggyback on existing movements or causes where people are doing physical activity, but their primary reason for doing physical activity is something different. For example, raising money for a charity through a sponsored fun run or swim, undertaking conservation activities to protect the environment, such as tree felling or dry stone walling.
From the individuals’ perspectives and those of the movement or cause, the potential benefits to health are considered a beneficial side effect
Key note speakers at the Conference included Professor Tom Robinson from Stanford University, California and Peter Gilheany, Director of Forster Communications.
Key learnings for delegates included developing ideas for promoting physical activity through conservation, nature, fundraising, volunteering, education, arts, culture and history and developing an awareness of how we can tap into people's values, interests and motivation to encourage people to become more active.
For more information visit http://www.bhfactive.org.uk/home/index.html