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- 07 November 2013 00:00
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The Big Lottery Fund have provided a £1.5 million cash injection for the Asda Active Sports Leaders programme, which is a key community sport and volunteering initiative that aims to provide a tangible legacy from the London 2012 Olympics and Paralympics.
The funding has been - awarded to ukactive for the programme – is part of the ‘Keeping the Spirit of 2012 Alive' initiative and it has been well received.
"The funding will allow us to reach more communities and build on the legacy of London 2012 through this partnership with Sports Leaders UK and Asda,” said the Strategy and Partnerships Director at ukactive John Tucker.
"Through the Asda Active Sports Leaders project we will reach more young people across the UK to inspire them to get physically active and learn some valuable leadership skills as a result."
The Asda Active Sports Leaders programme has been a huge success since its launch in 2013.
Over 40,000 children across the country took part in the fun, free, sports days earlier this year with nearly 7,000 Sports Leaders creating and leading activities on a voluntary basis.
"Sports Leaders UK is delighted that as a result of this grant, we are able to build on the great partnership with ukactive and Asda,” said Sports Leaders UK Chief Executive Linda Plowright.
"We look forward to delivering a significant increase in volunteering by teenagers across the UK, including achieving 1 million hours of volunteering by our Sports Leaders.”
The Community Life Manager at Asda Holly Davies, added that the new cash injection will help the project continue to build on the London 2012 legacy of keeping more people fit and healthy.
"We are committed to supporting our local communities and are very excited that this Big Lottery funding will enable us to do even more,” said Davies.
"The Asda Active Sports Leaders programme aims to change behaviour by giving people access to healthy eating messages and fun physical activities, which keeps the spirit of 2012 alive."