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- 16 January 2015 00:00
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Celebrating the Active Woman Everywhere
A new year, a new start and a new you!
Women across the country are gearing up for action!
Sport England has successfully exploded into the media this week with the launch of its inspiring "This Girl Can” campaign encouraging women to "wiggle, jiggle and move” like never before, no matter what size, shape or skill.
Claire Balding, an ambassador for the campaign says "We are all imperfect and let’s celebrate that.”
According to Sport England research, 2 million fewer women are regularly participating in sport or exercise than men, despite 75 per cent of women aged 14 to 40 saying they’d like to do more.
So what is preventing them?
Executive Director Tanya Joseph stated the "one single unifying theme - fear of judgement."
Sport England is using the initiative to show that millions of women share this view and hope to change attitudes and boost women’s self-confidence.
"I kick balls... deal with it” and "I’m slow, but I’m lapping everyone on the couch” are messages the campaign expresses, aiming to tackle barriers, remove stereotypical sports ideals and get women up, active and sweaty whether it is a power walk with friends, a zumba class or even skating in the park.
Has something special just begun in the world of women’s sport and physical activity?
To view the advert: http://bit.ly/1u137oe
To sign up: http://bit.ly/1xwHlbY