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- 07 April 2014 00:00
- in Paralympics
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The English Federation of Disability Sport (EFDS) has unveiled a new guide to inclusive communications.
The guide, which has been written in partnership with Big Voice Communications, supports sport providers looking to reach a wider audience - including more disabled people.
It aims to address the main communication barriers many people experience in sport and physical activity that can sometimes prevent disabled people from accessing some opportunities.
As well as providing essential better practice guidance on planning, terminology and language, the guide explains the purpose of accessible formats and shows how sport providers can get the best from their communications.
"Communication is central to EFDS’s work with a wide range of partners,” said EDFS Chief Executive Barry Horne.
"We always aim to build on our insight into disabled people’s preferences in language, messages and the channels to reach more participants.
"This guide can be a starting point for many to think more deeply about their planning and processes and whether they are reaching as many people as possible.”
Although the proportion of disabled people playing sport once a week risen slightly in recent years, disabled people are still half as likely to be taking part in sport as non-disabled people.
There is still a long way to go in order to address this imbalance and inclusive communications play an important role in this.
"Getting communication right can be the difference between a disabled person finding out about and trying a new sport and being unaware of the many opportunities available to them,” said Sport England’s Executive Director of Business Partnerships Tanya Joseph.
"This new guide gives sports providers simple, easy to implement advice which will make a valuable contribution to making sport more accessible for all.”
To download the guide Click Here