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  • Comments: 0
  • 28 October 2015 00:00
  • in Government
  • Visits: 1269
  • Last Modified: 28 October 2015 15:13
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A sports system based on consumer led choices

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As we await the new Sports Strategy courtesy of the Minister for Sport, industry events in the past week have been looking to the future.

The Everybody Active Every Day One Year on Summit at the Oval saw a number of key presentations, looking back at progress made, and looking forward to the year ahead. There was an undoubted appetite for working together, and driving the physical agenda forward under a shared banner.  This has to be a good thing.

The presentation by Sport England CEO Jennie Price  was outstanding, both for its clarity, and for recognising how we as individuals change our relationship with physical activity during our life course, thus requiring different things from what is on offer from the industry at different points in our lives.

Attendance at a Sports Group meeting this week concluded that consumers have more control, more confidence and more competence in determining their physical activity behaviour than ever before, and thus their dependency on the traditional industry offer has reduced.

The emergence of technology based solutions puts both the responsibility and the opportunity firmly in the hands of the individual consumer. So whilst the social and structured elements that sport offers are still relevant to part of the consumer market, we should look to enable and empower free thinkers and innovators to provide easy to access and easy to consume products and services, so that we build scale and momentum from an organic base, rather than wait for well intended but prescriptive solutions to permeate their way in to the new look sports system. 

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