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- 27 October 2015 00:00
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StreetGames and its award-winning initiative, Us Girls, has published new research looking at how best to drive participation in sport amongst young women in the years to come.
With the research revealing that 44% of young women saying that since school they have rarely played any sport or taken part in exercise it appears that sports organisations who fail to recognise the key role that female friendships play in encouraging girls to take part in sport will struggle to attract young women.
Key findings from the research include:
- 63% of young women say they wont play sport or exercise without a friend by their side.
- Over three quarters (77%) of young women said the number one reason for playing sport would be to catch up with their friends.
- This lack of sporting appetite stems from school PE classes, with 9 in 10 young women citing dislikes such as strict teachers, anti-social classes and "being picked last”
This research comes as the StreetGames initiative, Us Girls, launches a new series of guides on how to get more teenage girls physically active through understanding the role of friendship groups. The guides were developed following in-depth analysis of past Us Girls sessions, undertaken by Dr Nicola Eccles from Leeds Trinity University, which examined how friendship groups influence participation in sport and exercise. The Us Girls brand is designed to increase and sustain young women's participation in sport and physical activity within some of the nation’s most disadvantaged communities.
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