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- 30 April 2014 00:00
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Manchester City Women’s Football Club (MCWFC) have signed a groundbreaking deal with the Women’s Sport and Fitness Foundation (WSFF) that represents the first non-commercial partnership for the women’s team.
The agreement is designed to raise awareness about the opportunities available to women and girls through sport and it will see the WSFF logo featured on the team’s training wear; including the pre-match shirt and walk out jacket for their debut season in the FA Women’s Super League.
"This partnership with MCWFC is the first time we have officially collaborated with a football team and we are delighted that one of the biggest clubs in world sport is demonstrating such a strong commitment to the women’s game,” said WSFF CEO Ruth Holdaway.
"Our shared values will help create a strong pathway to get women more involved in sport.
"This new venture presents a fantastic opportunity to champion the right of every woman and girl in the UK to take part in, and benefit from, sport; from the field of play to the boardroom, from early years and throughout her life.”
Research shows that only 8% of 14 year old girls meet recommended physical activity levels and by adulthood with 1.8 million more men than women playing sport every week.
In addition, 56% of women play no sport at all and it is hoped that the new partnership between MCWFC and the WSFF will help close the gender gap between the number of women and men playing sport.
The partnership announcement follows the re-launch of Manchester City’s women’s team earlier this year where the team’s name change from Manchester City Ladies Football Club to Manchester City Women’s Football Club and an extensive girls’ and women’s community coaching programme was unveiled.
MCWFC’s home games will be played at the Regional Athletics Arena for the 2014 season before they move to the 7,000 capacity stadium at the City Football Academy for 2015.
"I am so pleased to see Manchester City partnering with an organisation as important as the Women’s Sport and Fitness Foundation,” said City defender and England Women’s Football Captain Steph Houghton.
"The quality of women’s football has grown so much over the past few years and it is fantastic to see more people playing and watching the game.
"The relationship between MCWFC and WSFF will really help to boost awareness of what women can achieve at the top levels of sport.
"I speak for the whole squad when I say that we would love to inspire a new generation of female sports stars.”