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  • 10 June 2014 00:00
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  • Last Modified: 10 June 2014 07:17
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Simmonds launches 'Show Your Support' campaign bus for 2014 Sainsbury's School Games

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Four-time Paralympic swimming champion Ellie Simmonds has helped launch the 'Show Your Support' campaign bus that will promote the 2014 Sainsbury's School Games.

The Sainsbury's School Games takes place across four levels with young people competing in various local festivals across the country before a major national event in Manchester this September provides the spectacular finale to the 2014 competition.  

The 'Show Your Support' bus will be visiting a number of local festivals in the upcoming months to urge communities to cheer on schools and young people taking part by tweeting messages of support with the hashtag #2014SSG to @YourSchoolGames.

The top tweets will be displayed on the side of the bus as it tours the country before it arrives in Manchester in September for the Sainsbury's 2014 School Games, where 1,600 elite young athletes will compete in major sporting venues, including the National Cycling Centre and Phones4U Arena.

Simmonds, a Sainsbury's Active Kids ambassador who competed at the School Games in 2006, is excited to lend her support to the 2014 edition of the Sainsbury's School Games.

"Hard work and dedication are vital ingredients for achieving sporting success, but I wouldn't be where I am today if it wasn't for the full backing of the people around me, particularly my family,” said Simmonds.

"Support has helped me get through some tough times, like loss of form and injury which is why Sainsbury's 'Show Your Support' campaign is so important. 

"Regardless of it being a grassroots level or on the Paralympic stage I'd urge as many people as possible to get behind their local young athletes to help them achieve their best in their sport." 

The Sainsbury's School Games is backed by National Lottery funding through Sport England and delivered by the Youth Sport Trust.
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