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- 15 April 2014 00:00
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- Last Modified: 28 April 2014 10:23
The Sport Industry Group has unveiled Sported as the Official Charity Partner of the prestigious BT Sport Industry Awards, which will bring together the entire industry at a glittering ceremony next month on Thursday, May 8th 2014.
Sported, which was founded by former London 2012 Deputy Chairman Sir Keith Mills, works to deliver a lasting legacy from the Olympics and Paralympics by using sport to transform the lives of disadvantaged young people.
The free membership organisation does this by providing funding and business support to thousands of grassroots community groups across the UK that deliver Sport for Development.
In its role as Official Charity, money raised from the BT Sport Industry Awards raffle will go to Sported to help support their projects on the ground.
Prizes for the raffle include a trip to New York to watch the New York Knicks or Brooklyn Nets as well as Club Wembley Gold tickets to the FA Cup Final.
"Partnering with the BT Sport Industry Awards, an event sitting right at the heart of UK sport, offers a unique platform to celebrate the amazing work of our members and highlight the importance of Sport for Development in the UK,” said Sported CEO Chris Grant.
The BT Sport Industry Awards at Battersea Evolution in London is set to bring together 1,750 influential figures from across the world of sport.
The Judging Process for the BT Sport Industry Awards involves the contribution of more than 50 industry professionals across more than 60 hours and the Sport Industry Group Chairman Nick Keller is excited to have Sported involved.
"We are delighted to announce Sported as the Official Charity of the BT Sport Industry Awards,” said Keller.
"Their work in improving the lives of disadvantaged young people through sport has had a dramatic effect on so many people since London 2012 and it is exciting for the industry that delivered that event to help contribute to that legacy.”
The partnership is not the only charitable aspect of the event, which will also see money donated to the Special Olympics by Paddy Power, the Official Betting Partner.
BT is the Headline Partner of the BT Sport Industry Awards while Official Partners include Barclays, Deloitte and Eurosport.