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- 06 January 2014 00:00
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The Women’s Sport and Fitness Foundation (WSFF) has unveiled Sally Hancock as the new Chair of the organisation.
Hancock previously worked as the Director of Olympic and Paralympic Marketing at Lloyds Banking Group in the lead up to and during the London 2012 Games.
During that time, she helped secure the first national partnership for the London 2012 Organising Committee and led the Olympic and Paralympic marketing strategy for the bank.
Prior to her role at Lloyds Banking Group, Hancock developed global sponsorship strategies for organisations including Sony Ericsson, Phillips and Deutsche Telecom as Founder and CEO of sponsorship agency Redmandarin.
She has also served as Senior Vice-President of Octagon Worldwide and replaces Hugh Chambers as the WSFF Chair.
Chambers – who formerly worked as the Chief Commercial Officer of the British Olympic Association (BOA) – stands down from the role following five years as the WSFF Chair.
"I have always been a passionate supporter of women in sport,” said Hancock.
"I am proud to be joining WSFF as Chair at such an exciting time for the organisation, and grateful to Hugh with whom I worked closely during our London 2012 programme.
"The Games reminded us all how powerful and important sport can be, and I’m looking forward to working with WSFF to ensure that all women are able to make sport and fitness a part of their lives.”
Hancock joins the WSFF following a successful period under Chambers.
Under Chamber’s leadership, the WSFF has led the field in publishing research papers defining the issues around women’s sport and made significant strides in enhancing the position of women in sport.
It has also ensured stable revenues through its strong relationship with Sport England.
"It has been a pleasure and privilege to work with the team at the WSFF over the past five years,” said Chambers.
"I am proud to have been part of a movement that’s achieved so much positive change for women in sport.
"This is a great time for Sally to join the charity as WSFF continues to work towards a level playing field for women in sport, and I am sure she will take it to new levels of success.”
Ruth Holdaway, the CEO of WSFF, also welcomed Hancock to the organisation while paying tribute to the work of Chambers.
"We’re excited to have Sally on board, bringing with her a wealth of experience from the world of sport and sponsorship,” said Holdaway.
"This is great news for the charity as we look to build even further on the Olympic legacy in 2014, our 30th birthday year.
"I would like to thank Hugh Chambers for his commitment and leadership over the past five years during which time the charity achieved so much for women’s sport.”