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- 11 October 2013 00:00
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The Women’s Sport and Fitness Foundation (WSFF) have unveiled Ruth Holdaway as their new Chief Executive following the departure of Sue Tibballs, who is stepping down after seven years in the role.
Holdaway joins WSFF from her current position as Director of Business Development and Communications at Women’s Aid.
She has also previously held senior roles at Prostate Cancer UK and Breakthrough Breast Cancer and said she is now looking to help the WSFF continue in their mission to build a tangible legacy from London 2012.
"I’m excited to be joining a charity that has such an enormous impact on the lives of women in the UK,” said Holdaway.
"London 2012 demonstrated both the challenge and opportunity of women’s sport.
"I look forward to working with the excellent team at WSFF to ensure that the Olympic legacy can be enjoyed by every woman and girl in Britain.”
Meanwhile Tibballs steps down from the role following seven years that have seen the WSFF enjoy a period of transformative growth.
Under Tibballs, the charity has also achieved substantial media profile as well as a track record of driving change in sports policy, debate and delivery.
"It has been an absolute pleasure and privilege working with this wonderful charity” said Tibballs.
"I am very proud to say that I leave at a time when I think we are really beginning to shape the debate, influence the world of politics and media, and ensure that women's sport enjoys its rightful share of voice.
"Now it is time for Ruth to continue that work, and I am sure that the future for WSFF will be a very bright one.”
WSFF chair Hugh Chambers has paid tribute to Tibballs but is confident that the organisation will continue to grow under Holdaway.
"Sue has been a fantastic leader of the WSFF over the past seven years, and has led her team to achieve exceptional results for women's sport in this country,” said Chambers.
"I’m delighted to welcome Ruth who will now be taking this work forward, bringing with her a wealth of third sector experience across policy, strategy and campaigning and an unwavering passion for women’s issues.”